OH SNAP
Thomas McAuley & Shreya Patel
Toys marketed within the category of “Dress up”
Lack an allowance for experimentation Adhere to the clear gender binary Lack development executive functioning
Opportunity
The goal is to create a more exciting play experience that redefines the the idea of dress up. “Oh SNAP” provides an autonomous experience allowing for a gender expressive play with limitless opportunities for experimentation. Ultimately we hope this will prevent youth bias associated with our current gender binary.
Sketching/Ideation
(and of course going fabric stores and touching everything )
Intial intended Age Demographic 4-6
Developmental Milestones
Social Interaction Interest in Finished Products Motor Skill Development:
Developmental Milestones
Social Interaction: Interest in Finished Products: Motor Skill Development:
Gender Awareness & Societal Influence
Gender Concept Formation Gender Segregation & Pressure Emergence of Stereotypes
Process
User Testing
Bruno, Age 4
Needed help reading (activity with mom), difficulty with snaps Seemed a little too young to grasp concepts **Attention span, kept running to get other toys
Thomas, Age 7
Interested immediately Understood concepts **Maybe already bias when trying on different clothing pieces
Two Main Elements
Interactive Book
Introduces users to the “snap system“ and basis of play
Life-Size Clothing & Accessories
Used as a base for any role-play adventure! With garments featured in the book
Dotted lines help inform the user on where to assemble the mini garment
Imagination is the only limitation. Examples are given to bolster imagination
Our character, intentionally devoid of gender specifics, becomes a beacon for young users, inspiring them to embrace the excitement of trying new ideas
